Contact us

• Traffic peaks at 2,5 million pageviews per day
• Total 3 million registered users (Dec '06)

From its launch in May 2002, the website has been a huge success. The site began as a test-bed for Rosetta technology but quickly took off, growing with amazing speed thanks to a unique concept, good marketing and media attention.

Fun and easy to use

• Every school in the Netherlands - add yourself for free
• Tell your friends what you're doing now, add photos
• Tag your photos with the names of your friends
• Free e-cards

A simple business model

• Free to register, search, share photos, receive messages
• Sending messages and access to profiles requires upgrade to SchoolBANK-Plus (1 year for 12 Euro).
• One-time low fee for school reunion announcements

Targeted advertising

• Targeting banners to user demographic segments makes ads more relevant for users on the website and in the email newsletters and service announcements
• Irritating pop-ups etc are not allowed

Co-branding partners

• Full-service partnership program

New platform

Since June 2007, SchoolBANK.nl runs on 'RXC' the new platform which we also call Rosetta System 7. The site's special characteristics and huge data volumes benefit from this new platform, developed in-house with .NET. The new platform brings faster searching, extended features including many requested by users, streamlined backoffice tools and a complete new code base on .Net.

Ownership

SchoolBANK BV is a 100% subsidiary of Rosetta. As well as Schoolbank.nl, the company publishes websites in the Netherlands for military friends, work colleagues and classified ads.

 

Winner Website of the Year, 2004 Second place Website of the Year, 2005 Second place Website of the Year, 2006

Download PDF case study

www.schoolbank.nl