Independent Newspapers (Ireland) Limited, publishers of national and regional newspapers including the Irish Independent, Independent on Sunday and the Evening Herald, have gone live with a new system to enable newspaper advertising bookings via the web.

The system includes booking and pricing, secure credit card transactions, calendar, packages, dynamic PDF generation and lineage ad styles, as well as a customer-approval workflow.  

The website went live less than 3 months after the order was placed. It allows advertisers to book ads directly into the newspapers, with instant PDF preview and an instant accurate price.

The system integrates Rosetta, Quickcut and the Independent’s existing net-linx advertising system.  

For a screenshot of the application click here

Michael Denieffe, IT Director of Independent Newspapers (Ireland) Ltd, said “We’re always seeking new ways to improve customer service and reduce our operational costs. We were particularly impressed by Rosetta’s pragmatic approach and their deep knowledge of the business domain.”

Rosetta Managing Director Guy Spriggs said “We’re delighted to be working with a publisher whose reputation for technical innovation is well-known throughout the industry.”

Independent Newspapers (Ireland) Ltd publishes the Irish Independent in daily and Sunday editions, as well as the Evening Herald and the Dublin Trader.

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