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What is AdsML? A standard for exchanging data with other ads systems. |
AdsML Rosetta is a founder of the ADSML consortium. The AdsML vision is wide-ranging, covering in principle all types of advertising content, in all media, and through the lifecycle of an advertisement. The resultant AdsML framework is applicable for use across all sectors of the advertising industry, enhancing the efficiency of the advertising process and facilitating integration at systems and data level. To achieve this vision, AdsML has evolved through a series of staged iterations in which successive versions of AdsML were developed and released, each version built on the last and progressively contributing to the completion and achievement of the AdsML vision. Individual AdsML iterations have sought to solve identified business problems, thereby ensuring delivery of short as well as long-term value. Versions are released at regular intervals, facilitating the use, adoption, and support of AdsML by users, implementers, and vendors alike.
Rosetta does not require AdsML to be used in our projects -
in fact, most of our projects don't. But the expertise and
knowledge we have been able to build up by defining
processes using AdsML helps us save time and solve problems
more quickly.
UPDATE 14 Oct 2003: Rosetta shows the world's first
implementation of AdsML at IFRA! Hundreds of visitors to
Rosetta's stand see live demonstration.
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